Recently the introduction of the internet has arguably caused significant change in a period of less then two decades. With the introduction of cybersex, eExtremist groups and online gaming, the use of the internet has rapidly spread to over 100 million users; as its attractions include information, email, multimedia content, tele-commuting, news, online communities, ecommerce, entertainment, and more.When considering the effect of the internet on culture and cultural identity what is the first thing that comes to mind, the fact that this is something that can manipulate and define a person? A country? Or just simply a society? Culture and cultural identity could be seen as a concept or idea that comes from a number of sub-categories put together. Through linking religious beliefs, nationality and cultural practices (such as particular dancing, music, dress code and even just morals), ones cultural identity is developed. Therefore when considering these factors it is easy to see how through the use of the internet today, cultural identity can quiet simply be influenced.
The Internet is an important vehicle for the transmission of ideas concerning a national identity, particularly for people who have lost or left their homeland (Bakker 1999). With the current increase in migration and people travelling to foreign countries, the need to stay connected and informed with ones home country is essential. It was found that Since the second half of the nineties the amount of Internet users has grown beyond imagination (Bakker 1999). When we look more closely at the way people use the Internet, we see that a fair amount of usage is not exactly 'new', people book holidays, collect pictures of their favourite movie star or take a quick look at today's headlines (Bakker 1999).

Take for example the following site, ‘The Hindu Universe’ this is
a Hindu based site, including all things Hindu. This is basically a one stop site that includes everything from information on Hindu resources, youth, woman and kids, the community, religion and basically anything that would tie back to the Hindu culture in India. Therefore through having sites like this ‘Hindu’ one available it is expected that cultural identity will be influenced by the internet because it is now becoming a rapidly spread phenomenon.Therefore how do these every day uses of the internet effect the development of a culture and its identity? Put it this way through the push of one button and the click of the mouse, I could very easily visit Euro
pe, America, Asia and the middle east in the time frame of an hour, getting a taste of music styles, dress styles and codes, morals, and even in some cases talk to people from these countries, How people might ask (even though it is a minority group that will have no idea on what im talking about) its called GOOGLE people, yes with Google earth I could very easily visit a country and even virtually walk in the streets with the new technological Google street, I could then find out information on history, politics food and even music through a basic Google search of that country and then finally I could go into a chat forum or chat room and make friends with people from that country, remembering all this in the time frame of an hour…amazing I hear you say OF COURSE its amazing this is technology of the 21st century for you. Therefore as im situated here in Australia I am witnessing almost first hand the experience of another culture and how its identity is promoted world wide.Finally to conclude the effects of the internet on cultural identity are inevitable. With modern day technology improving rapidly so to does the means of sharing culture and nationality. With the wide availability of sites on the world wide web who knows what or how the future culture of Australia along with other countries will pan out.









